Tatler Asia and Mastercard mark three years of partnership through Tatler Best, that brings together the people, places and ideas shaping Asia-Pacific’s culinary scene.
The partnership combines Tatler Best’s expertise in identifying and celebrating outstanding hospitality with Mastercard’s Priceless platform to connect cardholders with leading restaurants and chefs while creating opportunities to experience the region’s dining culture in new ways.
Food plays an increasingly important role in how people discover destinations. Mastercard research finds that 72% of consumers in Asia Pacific consider food and drink very or extremely important when choosing a travel destination, compared with 65% globally. This growing appetite for culinary discovery presents an opportunity not only to connect people with exceptional dining, but also to bring the talent and ideas behind it to a wider audience.
Through Priceless.com, the partnership is turning discovery into experiences that cardholders can enjoy by providing access to experiences such as four-hand and six-hand dinners, chef collaborations, limited-edition menus and personalised benefits at participating Tatler Best restaurants.
Tatler recognizes outstanding restaurants, bars and hotels across Asia- Pacific while providing a platform for the people shaping the region’s hospitality industry. Tatler Best recognises outstanding restaurants, bars and hotels across Asia-Pacific while providing a platform for the people shaping the region’s hospitality industry.
Over the past three years, the partnership enabled Mastercard cardholders to go beyond discovering these destinations and experience them through specially curated programming.
For example, the Tatler Best Takeover Series brought together local and regional culinary talent for one-off collaborations across multiple markets. These experiences include four-hand and six-hand dinners, visiting-chef collaborations, and menus created specifically for the partnership.
Across approximately 250 participating restaurants, consumers booking through Priceless.com can also access additional benefits designed to create a more personal dining experience, including opportunities for guests to meet or be welcomed by participating chefs.
Tatler Best and Mastercard will continue to develop experiences that extend beyond traditional restaurant reservations.
New programming will include sensory led dining experiences, using elements such as taste, aroma, texture, and presentation to create more immersive menus.
The wider Tatler Best Takeover programme will also expand beyond gastronomy, bringing together food with areas including wellness, craftsmanship and watchmaking.
These initiatives reflect a shared focus between Tatler Best and Mastercard on delivering experiences that are curated, relevant and increasingly personalised to consumers’ interests.
“Tatler Best is about identifying the people and places setting the standard for hospitality, and creating opportunities for our community to experience them in a more meaningful way,” said Sean Fitzpatrick, Chief Experience Officer, Tatler Asia. “Our partnership with Mastercard has allowed us to extend Tatler Best beyond recognition and into access, bringing together leading talent from across the region and creating experiences that are curated, personal and memorable.”
Reflecting on the three-year partnership, Kaveri Khullar, Senior Vice President, Consumer Marketing, Asia Pacific, said: “Food is more than what we eat. It is how cultures travel, traditions endure and communities connect. It shapes how we discover and experience a destination. Our
partnership with Tatler Best goes beyond celebrating exceptional restaurants. It creates opportunities for culinary talent to connect, exchange ideas and push boundaries, while giving Mastercard cardholders access to distinctive dining experiences they might not otherwise discover.”
The partnership combines Tatler Best’s editorial authority, regional hospitality network and curation with Mastercard’s Priceless platform and cardholder community.
Together, the two brands aim to move consumers from discovery to participation—giving them access to leading restaurants, chefs and experiences across the region.
As the partnership enters its third year, Tatler Best and Mastercard will continue to introduce new collaborations and benefits for consumers across Asia.
For more information and to explore available experiences, visit Priceless.com.